ABOUT US:

BETAK TV will be the voice of freedom from the Asian subcontinent. It will highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment. BETAK TV will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. BETAK TV will provide entertainment audiences can relate to, thereby creating viewer loyalty and response. BETAK TV will forge an alliance amongst its three stakeholders - viewers, advertisers and shareholders to maximize viewer ownership BETAK TV will invest in human resources as it recognizes it to be the foundation upon which the BETAK TV future will be built. It is this very foundation that will allow BETAK TV to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.”
At BETAK TV Network, we are determined to carry forward this hard earned reputation. With this aim in mind, the BETAK TV TEAM will consist of such individuals who share our philosophy of bringing positivity and goodness to professionalism, social service and contributing to the common masses’ representation in mainstream media. This representation is currently a vacuum in scores of mainstream news media channels.
BETAK TV believes that with the advent of interactive media that helps the people to personalize a gadget, the masses deserve a television channel that reflects a portrayal of their own life instead of elitist based news runs. BETAK TV pledges to equip its audiences with the most credible, reliable and accurate information to keep them up-to-date round the clock. BETAK TV vows to contribute its share in fighting the social menace exist in society by spreading awareness and mobilizing the young of Pakistan who make up over 70% of its population. BETAK TV promises to highlight issues related to education and health as better and affordable education and healthcare facilities are basic rights of people. It also pledges to do accurate and credible reporting on topics ranging from politics to the economy, foreign policy to investment, sports to culture and theatre and the arts.

OUR CORE VALUES

1. Accuracy: Publishing of any inaccurate, misleading or distorted information, including pictures must be avoided. If published, should also corrected immediately with due prominence, and made clarification where needed. A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published.
2. Journalistic Practices / Professionalism: BETAK TV adheres to the traditional best practices of journalism. The guiding principles are based on our responsibility to the reader to produce accurate, fair, and independent content.
3. Values and Biases: BETAK TV will never oblige any such person or institution on biasness. Impartiality will be the core value of our editorial policy.
4. Privacy: Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications. Invasion to private life without one’s consent must be justified by authorities; strict action will be taken on complaint of intrusion to one’s private information. Taking photos of any individual without consent will not be acceptable.
5. Reporting ethically about grief or shock: In cases involving personal grief or shock, enquiries and approaches must be made with caution as the situation needs more comforting and sympathetic words to ease the pain of the sufferer and publication handled sensitively. When reporting about suicide, murder or any blast including causalities, care should be taken to avoid images or visuals including blood and body parts.
6. Victims of sexual assault: The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and they are legally free to do so. In any press report of a case involving a sexual offence against a child - The child must not be identified.
7. Discrimination: Details of an individual's race, color, religion, sexual orientation, physical or mental illness or disability that might hurt individual’s integrity and self esteem, must be avoided unless genuinely relevant to the story.
8. Confidential sources: Sources of news are not always confidential but they are also respectable. They confidentiality must be retain at every cost. Therefore, it is moral obligation of the organization to protect confidential sources of information.

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