BETAK TV will be the voice of freedom from the Asian subcontinent. It will highlight the issues of
concern and the cultural richness of its people through information, discussion and entertainment.
BETAK TV will propagate transparency of responsibility that will ensure its position as the most credible
and meaningful source of information, through quality programming based on issues. BETAK TV will
provide entertainment audiences can relate to, thereby creating viewer loyalty and response. BETAK
TV will forge an alliance amongst its three stakeholders - viewers, advertisers and shareholders to
maximize viewer ownership BETAK TV will invest in human resources as it recognizes it to be the
foundation upon which the BETAK TV future will be built. It is this very foundation that will allow
BETAK TV to attain and sustain a leadership position, thus fulfilling the promise associated with its
creation.”
At BETAK TV Network, we are determined to carry forward this hard earned reputation. With this aim
in mind, the BETAK TV TEAM will consist of such individuals who share our philosophy of bringing
positivity and goodness to professionalism, social service and contributing to the common masses’
representation in mainstream media. This representation is currently a vacuum in scores of mainstream
news media channels.
BETAK TV believes that with the advent of interactive media that helps the people to personalize a
gadget, the masses deserve a television channel that reflects a portrayal of their own life instead of
elitist based news runs.
BETAK TV pledges to equip its audiences with the most credible, reliable and accurate information to
keep them up-to-date round the clock.
BETAK TV vows to contribute its share in fighting the social menace exist in society by spreading
awareness and mobilizing the young of Pakistan who make up over 70% of its population.
BETAK TV promises to highlight issues related to education and health as better and affordable
education and healthcare facilities are basic rights of people. It also pledges to do accurate and credible
reporting on topics ranging from politics to the economy, foreign policy to investment, sports to culture
and theatre and the arts.
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